Brand new store on Second Street

In my real life I'm a freelance graphic designer. Back in November I got an email from Sarah, who was starting up a clothing store and needed a logo & business cards.  Fast-forward 4 months, and Plain Ivey Jane is open for business!

It's down on Second Street, which is Austin's downtown shopping district.  I think her store is going to kick ass, because according to the Austin Business Journal, "Austin’s retail sectors have significantly outperformed much of the nation and are projected to continue doing so."

Plus she has really cute clothes at amazing prices. Think Nordstrom Rack, or Filene's, but in a way cuter setting.

She had a grand opening party last Friday and it was a blast. If you haven't yet, stop by Plain Ivey Jane at 408 W. 2nd St to marvel at the gorgeous clothes (and the logo that I did). Or see the ad in February and March's Tribeza.

I'm trying to interview Sarah, who just moved here from New York, for an upcoming blog post but she understandably is a little crazed right now with the opening. Stay tuned.